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The Conscious Design™ blog, podcast, and YouTube channel is your guide to understanding the product development process, branding, and starting up a company. Whether inventor, designer, or entrepreneur, we have content to help you be successful. Written primarily by Ian Peterman, our CEO, founder, and Conscious Design expert, this blog pulls from his and our team’s extensive experience and history with startups, products, and brands as we seek to build conscious brands and products. We hope you enjoy this content and learn something valuable through it. Let’s make your vision a reality.
In a nutshell, Social Media Management is overseeing and managing online content on social media platforms. Whether it’s Facebook, Twitter, Instagram, or Pinterest – each platform has a different way to go about approaching its audience with engaging content that not only attracts people’s attention but also encourages them to become brand advocates.
Social media marketing is defined as using social media outlets such as Facebook, Twitter, LinkedIn, Google+, YouTube, and other social networks to market your product or service.
Digital marketing can be overwhelming, especially when you are just a beginner. With algorithms changing constantly, consumer’s preferences changing, and new trends coming in every second, it takes patience and excellent skills to achieve a successful digital marketing campaign.
Designing a startup website is a challenge in itself. The company is just getting off the ground and might not have a strong identity yet. The site will help in shaping the company’s foundation. Based on how the site is designed, the entire world perceives the brand’s persona. Quite naturally, a robust, compelling, and attractive website is the need of the hour. If we take a quick look at stats, it won’t be hard to understand that over 1.7 billion websites exist in 2021. From the numbers, entrepreneurs can understand the competition that exists in the market. It means they have to design a site that can sustain the change in trends, save big and start running immediately without operational silos. Through this article, startup owners will get an idea of the parameters needed to design a site that will help them save big as well as increase operational efficiency. Once they are through with the necessary tips to begin with the startup website, the business owners can get in touch with us for technical assistance. So, let’s begin! Deciding What A Startup Site Needs Firstly, while designing a website, you have to avoid redoing anything later on. Doing so can affect the online reputation, and the startup can even start losing customers. When the company has to earn clients to expand the business, losing them is not a good sign. It means you need to have a solid plan, and for that, consider these two things: Do You Need an Ecommerce Tool? Any business selling physical or digital products need an ecommerce platform. Ian Peterman, CEO Tweet Firstly, check whether you need an eCommerce website or just an online presence? What’s the purpose of designing the site? What are the products and services you are going to offer? The answers to all these questions will have a massive impact on the design of the site. How Many Pages Do You Need? An efficient and robust website has VALUABLE information. But that does not mean it has a LOT of INFORMATION. That’s why you must cut out the unnecessary features and include the required ones when preparing the site. Remember that including additional pages will increase the time and amount of money you are planning to invest. Thus, you should be careful in every decision you take in the designing process. Things You Can Do Yourself Of course, you would like to employ a professional designing company to build your first startup website. But before that, it would be best to use the knowledge you have in designing the site. Start creating a logo design using a crowdsourcing platform available online. It will help in improving the look of the site by branding every page. And it also shows the visitors that you have an idea of colors and images. Functionality and Looks Matter Function and aesthetics are important, skipping one will hurt the other. Ian Peterman, CEO Tweet What type of website do you want to have? Most often, business owners want a website that is aesthetically pleasing alongside maintaining fast-loading parameters and practicality. For starters, these are the two most important parameters that will make the website the best. Also, visitors will love to visit the page and prefer to buy products from this particular brand. In addition, a website full of mistakes can increase the cost. It requires redesigning, leading to more expenses which should be avoided. Testing the website is a must which helps in eliminating all such errors. Search Engine Optimization: Non-negotiable SEO is a must for every website. Because it takes a long time to build up, skipping it now will only delay its value. Ian Peterman, CEO Tweet Many startups add a lot of information on the website without understanding the value of Search Engine Optimization. If accurate information is not included, they can land into trouble. That’s why while including every minute detail, they have to be careful and take advice from SEO experts. It helps in landing higher on Search Engine Page Results thus increasing the click rates. Additionally, they must use proper keywords to describe products and use bulleted lists. Acquire New Skills Making the entire website when you do not have enough skills is a big challenge. But by speaking with efficient and talented designers, you can acquire new skills. They can teach you how to use the back-end dashboard of the website. In that way, you have the feasibility to remove and add information wherever required. Study Your Competitors While Designing A Site Always look at your competitors to see what works and what doesn’t. Ian Peterman, CEO Tweet What is your business going to deal with? Based on the targeted industry, you must check the competitor’s site and the features they have included. Understanding your competitors will help you learn what to include in your application and what can be avoided. It tells you what your targeted customers will be looking for. Once you incorporate those things, your business will start flourishing. Start with An Audit Many small businesses are the outcomes of a side hustle, and if you are one of them, you might already have information and existing content posted. Well, start working through all these and find out what you want to include in your new business. Many efficient online tools are there using which you can find out what is being said about your brand. Reading through the negative reviews will help you understand what your customers do not like. As a result, you can decide not to include them on your site. Get Creative While Designing the Content Creative content is key to capturing people’s attention. Ian Peterman, CEO Tweet One area where you should pay attention is the creativity of the website. Incorporating visual images and photographs increases the SEO’s rank and helps viewers understand what the product is all about. It convinces a lot of customers to invest in your brand by buying the products. But a crucial parameter
When bringing about your business, there are tools that you need to use. Having these tools make your life easier. One of the many tools is Adobe Acrobat. This tool is required once you want to submit your business license application.
Project management focuses on seeing through the completion of any given task – it doesn’t matter if that task is building a bridge or having a garage sale.
In a world where there’s pressure on businesses to be more sustainable, it’s not surprising that many people are expanding their focus from simply meeting legal requirements to tackling wider sustainability issues.
We live in fast times, times which are filled with change. A company’s culture is the root of what makes it sustainable and successful in the long run.
Many factors are crucial for an excellent workplace, including but not limited to management strategy, employee commitment, coaching programs, and business vision.
The atmosphere of a store plays a huge role in the success or failure of a business. Hence, it is known as inspirational design, which aims to influence behavior, attitude, and emotions through colors, images, smells, and sounds. For people to enter your store, they need to feel safe and happy about it. This makes them want to buy from you instead of from your competitor’s shop around the corner. You can create an outdoor garden or specific lighting scheme that will set the mood of your store. Make sure that you hire staff to clean the sidewalk, keep the parking lot in order and keep an eye on it so people will feel safe when they come in. You can also create a cheerful atmosphere inside by playing music customers like. Play songs with lyrics to let them know what your store is about or play classical music to create a more professional atmosphere.You can also use smart technology to be creative with how you display products, for example, having items float above customers’ heads or showing them on different platforms, which are activated when people approach. The atmosphere of your store is one factor to have a successful business. Here are some of the reasons why: Customer wants to feel confident that they are in a safe environment. This will make them come back to your store. People want to have a fun and happy experience when they go shopping. A happy customer is a returning customer. Customers want to know that they are at the right place. Good signage can help customers not need to ask an employee as many questions, allowing your staff to focus on larger needs. Ian Peterman, CEO Tweet This may be why people find it important to have a clean and tidy storefront with clear signage. You need to remember that your business needs an atmosphere that will bring positive emotions into your store, which means customizing it according to what type of customers you have and what moods might attract them. This will help you have a successful business as well as increase revenue. Customers want to be able to find an item quickly. Organizing a physical store is very important, you can’t just type into a search bar in a store. Ian Peterman, CEO Tweet Have a well-organized environment that makes it accessible for the customers. Having fun and cheerful atmosphere in your store will make it more appealing. Please make sure you hire staff members that will maintain the mood of your store or play music customers like so they feel satisfied with their shopping experience. Remember, the atmosphere you set up is an important factor for increasing revenue and having a successful business. If people don’t feel safe, happy, or recognize that this is the right product, they won’t stay long enough to spend any money. If you give people the right atmosphere, it will positively influence their buying behavior. This way, you will see how it increases revenue for your business. customers want to feel confident that your staff are trusted and happy with their jobs. This will make them come back to your store. People want to have a fun and happy experience when they go shopping. Customers want to know that the staff in your business understand what they are doing. Competent staff make a huge difference in a customers’ experience. Ian Peterman, CEO Tweet This may be why people find it important to have a clean and tidy storefront with clear signage. You need to remember that your business needs an atmosphere that will bring positive emotions into your store, which means customizing it according to what type of customers you have and what moods might attract them. This will help you have a successful business as well as increase revenue. You can also use visual aspects to create a certain mood. This can be done through the use of colors, lighting, or even your store’s decor. Using them correctly will help you achieve your goals. Remember, if people don’t feel comfortable in your business, they won’t spend any money. Proper lighting will set the mood of your store. Using the right lighting will create a comfortable atmosphere for your customers. This means that if you have a store that deals with electronics, you should have bright lights. If you deal with art, it would be better to use dimmed lights so the customer can focus on what they are looking at. Here are some tips in handling customers: Show courtesy to the customers Be patient when customers are not satisfied. Assist in the customer’s needs. Maintain eye contact when speaking with customers Give suggestions on products without being too pushy about it When a customer asks for something, assist them if possible by telling them where it is in your shop Listen carefully to what they are saying Resolve any issues or problems that they might be having Takeaway: A cool store atmosphere will keep customers coming back for more. So make it a habit to treat customers right. Remember that being friendly to your customers is always a plus, as it can help make up for less-than-perfect merchandise. Product knowledge is the key. In the age of Google and YouTube, customers are increasingly expecting more from those who serve them. So whether you’re on the floor or behind the counter, be sure to know what’s in stock and how it works. It will not only impress customers but also ensure they get the most value from their purchase. Your Next Steps Content Marketing What is Content Marketing? Develop content Smart products What is Web Design? web design Related Conscious Design BLOG Posts Author Mr. Peterman View all posts
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