Colors 101: The Importance of Colors in Design
Most people don’t understand the design process or how to engineer a product. However, there is one aspect of design that is immediately, intuitively internalized
Learn about the Peterman Method™, our approach to conscious design, and how you can take the next step in your project.
The Conscious Design™ blog, podcast, and YouTube channel is your guide to understanding the product development process, branding, and starting up a company. Whether inventor, designer, or entrepreneur, we have content to help you be successful. Written primarily by Ian Peterman, our CEO, founder, and Conscious Design expert, this blog pulls from his and our team’s extensive experience and history with startups, products, and brands as we seek to build conscious brands and products. We hope you enjoy this content and learn something valuable through it. Let’s make your vision a reality.
Most people don’t understand the design process or how to engineer a product. However, there is one aspect of design that is immediately, intuitively internalized
How do you go about finding the Best Web Design Agencies? Well, we’ve thought about that here, and while we think we are hands down
Injection molding is one of the main processes we use. It’s quick and easy, and can produce a huge quantity of similar goods with high
When you search for Top Branding Agency, you might get quite a range of results depending on where you are at. Websites like DesignRush and
So whether it’s a metallic logo design or typography each designer has his or her own distinct style. Today we’re going to go through what you need to know about all the logo styles you can get and which one you should adopt as your signature design.
User experience design – or UX – is an often used term, but do you know what it means and why it matters for your branding and marketing?
As the force behind the industrial revolution, industrial design involves engineers and artists taking a concept and making it useful, replicable, and beautiful.
In 2009, fruit juice giants Tropicana spent over $35 million to advertise their brand-new packaging. Two months later, the company reported a 20% drop in sales of $30 million. Six weeks after the launch, the company returned to their original packaging. All in all, the experiment in design packaging had cost them around $50 million.
Ergonomics matters, greatly. It’s spoken about by many people, all over the world. And yet, I find myself still coming across products where ergonomics were not factored into its design enough.
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