How Boxed Water markets sustainability as a mission driven brand

On this episode of Conscious Design Podcast, Ian welcomes Kavita Shah of Boxed Water to chat about sustainability, marketing, and how Boxed Water began. Kavita starts with the origins of the business and what brought her to marketing. Ian and Kavita talk about sustainability and what have been the challenges and successes of marketing a sustainable product. As a mission driven brand, Boxed Water has built amazing partnerships with other mission driven brands, like Alaska Airlines. Kavita shares her insights about how to market sustainable products and what she has done to increase the awareness of Boxed Water and their main mission. Kavita and Ian then talk about how material choice has helped them to create a sustainable business.

Parts:

• 0:00 – Guest Intro
• 4:04 – Marketing Sustainability
• 11:00 – Subscribe!
• 11:26 – New Materials
• 18:17 – Guest Outro

About Kavita Shah and Boxed Water:

Kavita is a senior marketing leader with expertise in scaling CPG brands like Dyson, Godiva, McVitie’s, and Meatless Farm. She has a passion for brands within the food and beverage space, particularly in the natural and sustainable space. She’s currently the VP of Marketing at Boxed Water and resides in NYC.

Boxed Water is the most renewable package in the water aisle and was the first company to launch a sustainable water alternative to plastic bottles and aluminum cans.