Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
Today Ian welcomes Ben Bensaou on his Conscious Podcast Show. Another aspect of innovation, based on Ben, is never being too long in your comfort zone and deriving value from different inputs. Another point that is mentioned is that it is important to fully analyze things before making a decisive decision. In the guest outro Ben shares some final thoughts and departs.
Parts:
0:00 – Rotation Of Jobs
20:07 – Good Look
32:18 – Guest Outro
About Ben Bensaou:
Ben is the author of Built to Innovate (McGraw Hill, 2021). He is professor of Technology Management and former Dean of Executive Education at INSEAD. As an innovation consultant, he has helped some of the world’s leading companies build innovation in their corporate DNA. He has been a visiting professor at Harvard Business School, and a research fellow at the Wharton School of the University of Pennsylvania.
Know more about Ben here:
https://fr.linkedin.com/in/ben-m-bensaou?trk=public_profile_browsemap
https://www.builttoinnovatethebook.com/
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Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
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We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
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Today Ian welcomes Ben Bensaou on his Conscious Podcast Show. Ben starts off by a brief explanation of what he does and why and a little backstory to everything. Ben then talks about how innovation doesn’t have to be fast and unpredicted but can be controlled with more emphasis on careful steps. Ben then explains the importance of actually acting up to what you promised or want to do, as one of the most important steps to do consistently.
Parts:
- 0:00 – Guest Intro
- 7:06 – Measured Innovation
- 17:16 – Subscribe
- 17:42 – Take Action
About Ben Bensaou:
Ben is the author of Built to Innovate (McGraw Hill, 2021). He is professor of Technology Management and former Dean of Executive Education at INSEAD. As an innovation consultant, he has helped some of the world’s leading companies build innovation in their corporate DNA. He has been a visiting professor at Harvard Business School, and a research fellow at the Wharton School of the University of Pennsylvania.
check out the video version here
Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
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