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Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
Welcome to another episode of the Conscious Design Podcast today Ian welcomes Karsten Rowe as his guest. Karsten talks a bit about himself and the company he currently works for as a short intro to the entire interview. Karsten then talks a bit more about where he thinks the industry is heading and what new advancements can we expect from the technology realm. Karsten and Ian then discuss the availability and usage of large quantities of data and how it might be used in the future or is being used today. The discussion then shifts on how this data can be more efficiently used and how to adapt old infrastructure to make use of all the available data and make better decisions in the process. Karsten then shares what multiple points of view he has heard from the public and how the opinion of the public changes based on the geographical location. Karsten then explains how different scales of operations require different adaptations and what is the sweet spot in scale size. Ian and Karsten both talk more about which area of products is more dominant in sales and demand and if there is such a difference in the first place. Karsten in the guest outro mentions when you can find him and shares some final thoughts.
Parts:
0:00 – Guest Intro
5:22 – Future Of Tech
11:44 – Usage Of Data
15:21 – Fixing Of Systems
18:36 – Subscribe!
19:01 – Public’s Reaction
21:44 – Scale
32:10 – Guest Outro
About Karsten Rowe:
Karsten is the Director of Product Design at Axon with over 15 years of industry experience. Focused on building high performing product teams. Based in Seattle.
Away from work, his passions lie in sport, the mountains and music.
Know more about Karsten here:
https://www.linkedin.com/in/karstenrowe/
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Want to be a guest? Visit: https://bit.ly/3BetCkf
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✍️ Blog: https://bit.ly/3kltV6s
📘 Conscious Design Book – https://www.amazon.com/dp/B09KNMN9BT
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Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
👉Our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
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
Welcome to another episode of the Conscious Design Podcast today Ian welcomes Karsten Rowe as his guest. Karsten talks a bit about himself and the company he currently works for as a short intro to the entire interview. Karsten then talks a bit more about where he thinks the industry is heading and what new advancements can we expect from the technology realm. Karsten and Ian then discuss the availability and usage of large quantities of data and how it might be used in the future or is being used today. The discussion then shifts on how this data can be more efficiently used and how to adapt old infrastructure to make use of all the available data and make better decisions in the process. Karsten then shares what multiple points of view he has heard from the public and how the opinion of the public changes based on the geographical location. Karsten then explains how different scales of operations require different adaptations and what is the sweet spot in scale size. Ian and Karsten both talk more about which area of products is more dominant in sales and demand and if there is such a difference in the first place. Karsten in the guest outro mentions when you can find him and shares some final thoughts.
Parts:
- 0:00 – Guest Intro
- 5:22 – Future Of Tech
- 11:44 – Usage Of Data
- 15:21 – Fixing Of Systems
- 18:36 – Subscribe!
- 19:01 – Public’s Reaction
- 21:44 – Scale
- 32:10 – Guest Outro
About Karsten Rowe:
Karsten is the Director of Product Design at Axon with over 15 years of industry experience. Focused on building high performing product teams. Based in Seattle.
Away from work, his passions lie in sport, the mountains and music.

check out the video version here
Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
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