Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
Welcome back to yet another episode of the Conscious Design Podcast and today the guest is Max Justus. Max starts off by a little introduction to what he does and what his company does. Max then describes the need to fight against fast fashion and what he utilizes to make his products more sustainable and attractive for the broader audience. Max then describes how he also managed to modernize his supply chain and make it less harmful and more transparent. Max and Ian talk about the Laces Program and what it is doing that it makes it so unique and special. Ian and Max discuss another program, that being of bringing old shoes back and therefore in a way recycling them. Max then talks more about the packaging and what has done with that and how it also makes the company more sustainable. In the guest outro, Max shares final thoughts and where to find him and his company.
Parts:
- 0:00 – Guest Intro
- 1:55 – Slower Fashion
- 4:13 – Supply Chain
- 9:12 – Subscribe!
- 9:38 – Laces Program
- 11:51 – Shoe Recycle
- 16:45 – Packaging
- 18:55 – Guest Outro
About Max Justus:
Maximilian Justus is currently the Chief Executive Officer of Grounded People Apparel Inc. is a fair-trade, sustainable and earth conscious fashion company, with an initial focus on vegan shoes.
Know more about Max and Grounded People here:
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📘 Conscious Design Book – https://www.amazon.com/dp/B09KNMN9BT
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Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
👉Our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
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Welcome back to yet another episode of the Conscious Design Podcast and today the guest is Max Justus. Max starts off by a little introduction to what he does and what his company does. Max then describes the need to fight against fast fashion and what he utilizes to make his products more sustainable and attractive for the broader audience. Max then describes how he also managed to modernize his supply chain and make it less harmful and more transparent. Max and Ian talk about the Laces Program and what it is doing that it makes it so unique and special. Ian and Max discuss another program, that being of bringing old shoes back and therefore in a way recycling them. Max then talks more about the packaging and what has done with that and how it also makes the company more sustainable. In the guest outro, Max shares final thoughts and where to find him and his company.
Parts:
- 0:00 – Guest Intro
- 1:55 – Slower Fashion
- 4:13 – Supply Chain
- 9:12 – Subscribe!
- 9:38 – Laces Program
- 11:51 – Shoe Recycle
- 16:45 – Packaging
- 18:55 – Guest Outro
About Max Justus:
Maximilian Justus is currently the Chief Executive Officer of Grounded People Apparel Inc. is a fair-trade, sustainable and earth conscious fashion company, with an initial focus on vegan shoes.
Know more about Max and Grounded People here:
check out the video version here
Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
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