Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.
In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit’s innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen to track their gear. Join us as we explore how Resqunit is transforming fishing practices and contributing to healthier oceans.
𝗡𝗢𝗧𝗔𝗕𝗟𝗘 𝗠𝗢𝗠𝗘𝗡𝗧𝗦
00:00 – Introduction and Guest Welcome
00:26 – Helge Olsen’s Journey to Resqunit
01:44 – Understanding the Magnitude of Fishing Gear Loss
02:55 – Target Market and Product Application
05:09 – How the Backup Buoy System Works
06:38 – The Impact of Ghost Gear
12:02 – Challenges and Solutions in the Fishing Industry
22:43 – Global Expansion and Unique Use Cases
29:41 – Future Developments and Anti-Theft Features
𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡
Helge Trettoe Olsen has extensive experience in entrepreneurship, business development, and C-suite roles. He has successfully exited two companies that he either founded or co-founded. His first exit was with ETRIP AS (2007–2014), a company he founded in 2007, where he held a 70% majority stake at the time it was acquired by private equity-owned ABAX AS in 2014. Three years later, in 2017, he sold his self-developed patented invention, Shield—a sensor that detects scratches and dents on vehicles.
Before his entrepreneurial ventures, Mr. Olsen served as the regional manager of Konica Minolta Business Solutions Norway AS (1998–2004), overseeing operations in Stavanger, Hordaland, Haugesund, and Møre og Romsdal. He has a background in IT and holds a Microsoft Certified Professional certification.
𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘 𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡 & 𝗥𝗘𝗦𝗤𝗨𝗡𝗜𝗧
Linkedin: https://www.linkedin.com/in/trettolsen/
Website: www.resqunit.com
Youtube:: https://www.youtube.com/@Resqunit
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