We bring the expertise and experience needed to turn your idea into reality. The problem most of our clients face is not having the expertise needed to successfully bring their product to market. We launch companies. Our product design & development along with branding and start-up consulting are how we ensure your success. Through our process, we will turn your vision into a lasting legacy. Your ideas can change the world.
Pairing our leadership capabilities with your brand lets us create a strategy our ability to execute make for a powerful combination of strategy and execution.
We guide you through a concept to profit process where your idea is researched, designed, prototyped, manufactured, and ready for marketing and launch.
Experience Coherence defines a clear and consistent identity through every experience with your brand. Each facet of your brand creates a synergistic impression.
Preeminent companies continuously reinvent themselves according to their timeless core values. Brand Legacy is the management of your brand over time.
Marketing is the key to having a successful products and brands. We launch your brand and product into the market with strategies customized to you.
Learn about our process, how to be successful, and what’s best for you and your idea.
Why do some online stores thrive and others struggle to convert their visitors? The answer dramatically lies in mobile optimization. If you didn’t know, more than half of the world uses mobile devices to browse the web. Thus, providing them with a smooth shopping experience is no longer optional but a requirement. A mobile-first approach means building your store for mobile users and scaling it up for larger screens. This shift is significant because mobile users expect the sites they are on to load fast and have simple navigations along with an easy checkout process. If your store does not meet these, you will most likely lose potential customers before they decide to buy anything. One of the most well-known e-commerce platforms, WooCommerce, has several plugins to enhance responsiveness to mobile devices. If you employ the right tools, setting up a user-friendly store that brings in more customers is very easy. Mobile optimization, from improving site speed to easy checkout, is the best way to reach success in the online marketplace. Let’s look at the best responsive WooCommerce plugins that will help optimize your store for mobile users and provide them with the best shopping experience possible. Why Mobile-First Matters in E-Commerce A website’s approach defines how effectively it can cater to most online shoppers. Mobile users struggle to navigate slow-loading pages and the absence of responsive designs. If your store is not mobile-friendly, you are likely missing out on various customers and sales. Studies indicate that the majority, over 60%, of online purchases are made via smartphones. A mobile-friendly shopping experience is an essential requirement in this modern era. When ranking, Google prioritizes mobile user-friendly websites, increasing the need for mobile optimization. If you are using a WooCommerce store, optimizing it for mobile devices will improve your competitive ranking, thus receiving more organic traffic. Providing an effortless, seamless browsing experience empowers customers to watch videos and purchase with a button click. Increased sales and improved customer retention are benefits of a well-optimized mobile store. Essential WooCommerce Plugins for Mobile Optimization 1. Jetpack Mobile Theme Jetpack theme offers an excellent solution by providing a responsive mobile theme that speeds up the site’s loading time. It automatically adjusts your store’s layout to fit mobile devices, improving users’ shopping ease. This is a must-have plugin for every WooCommerce store as it enhances security and performance and assists in making the layout mobile-friendly. 2. WP Mobile Menu With the rise of mobile shopping, navigation has become an integral part of the overall experience. Therefore, WP Mobile Menu has stepped up to the plate by offering a responsive menu that can be customized according to the specifications of the business. This allows for the effective engagement of customers through sliding and off-canvas menus. Such a feature eliminates the unnecessary complexity of browsing a menu and will enable visitors to engage more with your store effortlessly. 3. AMP for WooCommerce Most website owners and developers recognize the importance of speed; lagging pages often spell disaster. AMP Pages are a robust industry standard that boosts a webpage’s performance metrics. This plugin ensures that your WooCommerce store is served instantly to mobile users. Mobile optimization has never been easier, and the chances of bolstering conversion rate are now in one’s grasp. Studies show that a single-second delay in page load time can reduce conversions by as much as 7%, which is dispelled with the help of this plugin. 4. Mobile Assistant Connector Today’s business owners spend more time on the move than managing their office space, and managing an e-commerce store becomes easy with the right tools. Thanks to the Mobile Assistant Connector plugin, store owners have the freedom to monitor order statuses, stock inventories, and interact with customers. This allows for the creation of a more efficient business and enables the smooth running of essential operations. 5. PWA for WooCommerce Progressive Web Apps (PWAs) provide app-like functionality on mobile browsers. This plugin allows users to view the store when offline. It facilitates easy mobile shopping, increasing user interaction and repeat purchases. PWAs are priceless to customers from remote areas who face internet connectivity issues. Enhancing Mobile User Experience · Optimize Images and Videos Heavy media files can increase your website’s loading speed, hence increasing the bounce rate. Use image compression plugins like Smush or ShortPixel to reduce file size while retaining the quality of the image. Visuals drive sales, and making images load within milliseconds can increase conversion rates drastically. If your store has product demonstrations, consider switching to the WooCommerce product video plugin. This gives customers more information about the product with videos, aiding their decision-making while minimizing return rates. · Simplify Checkout Process The more complicated your checkout process, the higher the chances customers may abandon their carts. Studies show that 69% of customers leave their carts, and complex checkout processes are the foremost reason. The WooCommerce One Page Checkout plugin makes cutting the pinch points easier. Customers can now process their purchases entirely on one single page. There is also the option to turn off guest checkout and auto-fill features. These changes could make the purchase process even easier. · Implement Mobile Payment Solutions Mobile users are willing to pay as long as the method is convenient. You can further reduce these difficulties by adopting Apple Pay, Google Pay, and other mobile-friendly methods. The WooCommerce Stripe Payment Gateway is a good suggestion, as it works with many payment options. Aside from purchase methods friendly to mobile devices, mobile wallets allow for one-tap purchases. This diminishes the buying barriers and boosts the chance of buying. · Enable Push Notifications Push notifications help bring customers back by reminding them about new products, special discounts, and even items left in their carts. One Signal Push Notifications plugin is a good example of these real-time push notifications. This new feature can help boost sales and remind customers about the business even later. This can be especially appealing to mobile shoppers who are on the go. Optimizing
Elevating Mission-Driven Brands with PR Expert Helen Sharp Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike. Notable Moments: 00:46 – Helen’s Transition to PR and Sustainability 03:40 – The Importance of Brand Messaging in PR 04:36 – Launching Influential PR and Client Success Stories 08:32 – Thought Leadership and Education 10:19 – Affiliate PR and Measuring Impact 11:09 – Influencer Campaigns and Brand Partnerships 13:05 – Trends in Sustainability and Influencer Marketing 14:24 – Balancing Sustainability and Product Features in PR Strategy About Helen Sharp: Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She’s worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world. Mention this podcast episode to receive a 15% discount on PR services from Helen! Learn more about Helen Sharp and Influential PR: https://www.linkedin.com/in/heleninfluentialpr/ https://www.instagram.com/influentialpr/ https://www.influentialpr.com/ Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes! check out the video version here Please Subscribe to our YouTube channel! Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm Your Next Steps Developing your own product or brand? We’d love to help your project be a success. Connect with us today! Peterman Method™ Learn more about the Peterman Method™ Free Peterman Method™ PDF more podcast episodes Have a question you want answered? Submit your question for a chance to have it answered and a shoutout to you on the episode! Submit a question Do you have a conscious design product, brand, or experience you’d like to share? Apply to be a guest on our podcast! Conscious Design™ Podcast Guests Author Mr. Peterman View all posts
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